Starting A Facebook Group

Starting a Facebook Group
We’ve taken a look at the purpose of a Facebook group. We’ve also examined why Facebook groups are an important component of any marketing or branding strategy. Now, it’s time to turn our attention to the steps involved in starting a Facebook group. In this section, we’re going to examine those steps. You’ll learn how to decide who the audience is for your Facebook group. You’ll also learn about the steps that you need to take to create a Facebook group. Finally, you’ll learn how to customize and optimize the look of your group for maximum appealability.’

Deciding on an Audience
As we discussed above, a Facebook group is an excellent way to establish a Facebook presence for your business, brand or interest. However, unless you first decide what audience you want to influence, help or talk to, having any Facebook presence is beside the point.

There are two reasons why deciding on an audience beforehand is so important. To begin with, knowing exactly who it is that you want to talk to will help you to focus the language and descriptives that you’ll use to label, depict and brand your group. Once you’re able to describe your group accurately, you’re able to tell others what your group is all about.

When you do that, you will begin to attract the people who are very interested in the groups focus, in other words, the members of your target audience. For example, let’s say that you’re interested in French bread baking techniques and recipes. Would you be more likely to join a group called “Bread Baking” or a group called “Bread Baking the French Way”? Obviously, you’d be much more inclined to join the later rather than the former.

Why? Because the second group sounds as if it is specifically designed to meet your particular interest. Sure, you may find French bread baking tips and techniques in the first group. However, the odds that you’ll encounter them in the second group are significantly increased. Also, you’re much more likely to find people to connect with in
the second group.

Because they are likely to share your interest, it will be easier to get to know them and to feel included in a community of like-minded individuals. The second reason why deciding on a particular audience beforehand is important is that by doing so you make it much easier for your audience to find you. We’ve already discussed the enormous amounts of daily and monthly traffic that Facebook experiences.

The only way for your audience to find your group in this massive crowd is through the tags you use to describe your group. When you decide on your audience ahead of starting a group, you can then use the right tags and keywords that will allow your group to stand out from all the rest.

Creating the Group
Once you’ve decided on an audience, it’s time to create a Facebook group for that audience. Facebook has made the process of setting up a group somewhat painless. All you need to do is click on the downward arrow that you’ll find in the upper right-hand corner of the Facebook screen, next to the question mark. Once you click on the arrow, a pop-up menu will appear containing several choices, including “Create Group.” Click on this, and a pop-up box will appear, also with several options.

The first thing you’ll need to to is name your group. Using our previous example as a guide, you’ll name your group as specifically as possible in order to attract and be seen by your target audience. You’ll also be required to add at least one Facebook friend to the group. Always add a close friend or loved one that you know won’t object to being added to the group without being asked.

Finally, select the “closed group” privacy setting. This creates exclusivity. If the group were public, anyone could see the content. Keeping the group closed means that you have to join the group to see what’s going on. Keeping the group closed also means that you can control who joins and you can remove anyone from the group as you see fit.

Having this
power will help you to monitor a number of spam postings that the membership is exposed to. If someone is spamming, you can kick them out of the group and get on with business. You may also want to check the box in the lower left-hand corner labeled “Pin to Shortcuts.” When you do, your new group will always be listed under “Shortcuts” over in the left sidebar on the main Facebook page. Once you’ve done all this, click on the “Create” button. Once you hit create, you’ll be asked to choose an icon for your group. Select one that comes closest to what your group is all about. Alternatively, if none of the available icons accurately represent your group, you can opt to skip this step. Once you select an icon or select Skip, you’re done creating your group. You will next be taken to your brand new group’s page.

Adding Details and Customizing Your Group
Once you’re in your new group, the first thing you’ll want to do is choose and upload a group cover photo. You’ll find the buttons to do so in the group header at the top of the page. You want to make sure that the picture you do use closely ties in and visually coordinates with the group’s purpose and focus. Next, click on the button with the three dots in the lower right-hand corner of the header area at the top of the page and select “Edit Group Settings.” The first setting to edit is Group Type. Choosing a group type that reflects what your group is all about will help your audience to find their way to the group. Next, select a membership approval method. You can either let any member add and approve new members, or you can reserve that power to yourself. Keep in mind that you want members of your audience to be easily able to join your group. By reserving the approval process to yourself, you may be increasing the difficulty of interested people in joining.

Next, you want to add a description of your group. You want to make the description engaging and attractive to your audience members. Ideally, your should make potential members want to join the group after they read your description.

Next, enter some tags for your group. These tags will help people interested in the focus of your group to find it when they search Facebook. Each group can have up to five tags. So, going back to our example, a group focusing on French bread baking techniques might use the tags “bread” “bread baking” “French bread baking techniques” “baking French bread” and “French bread.”

Finally, you want to leave the box next to post-approval unchecked. This means that any members post will automatically appear in the group’s feed. Engagement is the number one way to grow a group, so you don’t want to delay or restrict any member who is already engaged from creating more interest through relevant posts.

Remember, you have the ability to control spam and unwanted posts by making group rules, warning members who violate rules and, ultimately, banning members who consistently behave inappropriately.

Now hit the button marked “Save.”

Congratulations! You’ve now successfully started your very own Facebook group. In the next section, we’re going to talk about some of the best practices that will help you promote your group so that membership will grow. !

August 1, 2017